21 Feb
Blend it like Bleech-em
Apparently, a certain large multi-national liquor conglomerate has decided that blending high quality Scotch malts with Indian made malt and grain whiskies, is a good way to help ease into the Indian market. This will certainly keep costs down on the production side as well as on the shelf - so you can’t argue with the concept from a purely financial perspective. But, of course the purist will…
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