24 Sep
Drambuie makes their move…
Just-Drinks.com reports that Drambuie is about to kick off their rejuvenation campaign - kicking in a tidy sum to do the job - GBP10m (US$18.6m) will be invested in the international marketing campaign and will focus the product for younger consumers. I talked about Drambuie in July 2005.What is Drambuie? In case you are one of the people who has never tried it, Drambuie is blended whisky, along…
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