16 Dec
Houston, we have an (image) problem. (Part 1)
In the U.S. there is much confusion over what Scotch is, how it differs from Bourbon, and what makes it “Scotch†- and the industry working as a whole has done little to clarify the confusion. As a result, the average American is averse to most whisk(e)y beverages. Word Association I am told, with absolute certainty (by Americans), that “Scots don’t like the term “Scotch†and it shouldn’t be…
More: continued here